How To Make Your Business Sound Unique – Even If It’s Not – by Marie Forleo

“Wow. Everybody and their sister seems to be a Life Coach/Health Coach/Marketing Expert/Blogger etc. these days.”

The moment we dive into a new field or industry and get to know the competitive landscape, it’s almost inevitable that we have these kinds of thoughts.

Doubt and fear quickly follow as we wonder, “How on earth am I going to stand out in this overcrowded market?” This is exactly what Nani, a 45-year-old mom from Hawaii, was struggling with as it relates to her new massage business.

Of course, knowing how to articulate our uniqueness is a challenge for many of us — no matter how long we’ve been in the game. And that’s why I’m excited to share today’s episode of MarieTV.

It’s a handy tutorial on how to find the right words to express what you do in a way that’s unique to you — and that’s going to connect best with those you wish to serve. You’ll learn what I call the “4 Ps” of your uniqueness. They’re little puzzle pieces that fit together and help inform your one of a kind magic.

Read more:

Tweetable: “If you want your business to stand out, samey words are the first thing to cut out.” @MarieForleo

If you’d like more support to find your voice and sell with heart, get your free writing tips at

Now I’d love to hear your take on this.

How do you find the right words to stand out from the crowd? Or if you’d like to take one of your 4 Ps and brainstorm copy ideas below, go for it.

Remember to share as much detail as possible in your comment as thousands of incredible souls come here each week for insight and inspiration. Your share or brainstorm may just be what someone else needs to have a breakthrough.

Important: please share your thoughts and ideas directly in the comments. Links to other posts, videos, etc. will be deleted as they come across as spammy.

Thank you so much for continuing to make this such a bright space of learning and heartfelt connection on the internet. I so appreciate you.

And above all, know this.

No matter how noisy the world becomes, you have the power to make sure your voice and message get heard.

P.S. Got someone in your life who could use a little help with articulating who they are and what they do? Please forward this email to your best colleagues, friends and clients – they’ll thank you for it.